TPRC Entertainment Rolls out C
LOS ANGELES -- TPRC Entertainment, the Entertainment Marketing and Communications division of The PR Collective, has been brought on board to roll out Cooler Couture -- an innovative new take on fashionable handbags that includes a hidden, removable cooler compartment for use everywhere from the office to the airport.
TPRC Entertainment will be responsible for building consumer awareness of Cooler Couture, driving traffic to the designer's online store, and building awareness within the retail industry to pave the way for third-party distribution and branding deals.
led t8 tubeCooler Couture is the brainchild of a social worker in Los Angeles tired of carrying two bags to her job at the hospital -- one for food and one for her everyday necessities -- who was also looking to avoid the always messy employee fridge.
Replica YSL HandbagsCooler Couture became available for sale through the company's website, , in late April and managed to sell hundreds of bags in their first week just through word-of-mouth. Now the company is turning to The PR Collective to generate interest with additional consumers as well as catalog, brick-and-mortar, and e-tail outlets interested in carrying their innovative products.
Based in Manhattan Beach, TPRC Entertainment is the Entertainment Marketing and Communications division of The PR Collective and also handles all of The PR Collective's Los Angeles clients. TPRC Entertainment's president, Jonathan Zaleski, is the former Director of the Television department at Rogers & Cowan and has worked with marquee entertainment clients throughout the entertainment industry including "Just Shoot Me," "Judge Judy," American Movie Classics, Nash Entertainment, and "America's Funniest Home Videos."
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The PR Collective is a centrally-coordinated network of 35 leading boutique public relations agencies gathered up under one umbrella combining their experience and resources. This innovative, scalable, and cost-effective approach provides uniquely flexible communications solutions crafted and executed by senior public relations professionals for clients of any size. For more information visit .
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