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Kiwi Shoe Care, part of the Sara Lee Corp., announced a partnership with Comcast-Spectacor, specifically the Philadelphia 76ers and Philadelphia Flyers, in support of Soles4Souls, a non- profit organization that facilitates the collection and donation of shoes to those in need across the United States and worldwide.

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According to a release, to support the mission of Soles4Souls, Kiwi and Comcast-Spectacor will ask fans to donate new or gently worn shoes in a two-day effort beginning when the Philadelphia 76ers tip off against the Los Angeles Lakers on Friday, January 29 and followed by the Philadelphia Flyers face-off against the New York Islanders on Saturday, January 30.

The company said Willie Green of the Philadelphia 76ers and Ian Laperriere of the Philadelphia Flyers will also lend their support to this initiative with in-arena, online and radio public service announcements highlighting this community initiative. Further, Kiwi noted all fans who donate shoes at these designated games will be eligible to win a team-specific MVP package, which, the company said includes game tickets, behind-the-scenes tours of the Wachovia Center, autographed memorabilia and a chance for either a Zamboni ride at a future Flyers game or a courtside visit at a future 76ers game.

"This partnership with Comcast-Spectacor reaffirms the long- standing commitment made by KIWI to not only collect shoes but give them new life in disadvantaged and developing communities across globe, notably in the United States and Africa," said Martin Lind, President of Household & Beverage for Longines Replica Watch Sara Lee Corp. "This joint initiative provides a unique opportunity for individuals across the Philadelphia region to act both locally and globally in supporting this worthwhile program. We look forward to working with such a highly regarded organization in Comcast-Spectacor and such an engaged community to launch the KIWI Shoe Collection and more, we anticipate terrific support of Soles4Souls from our Philadelphia fans."

"Comcast-Spectacor and KIWI are two companies that have cultivated long-standing, powerful legacies," said Comcast- Spectacor President Peter Luukko. "By partnering to support the mission of Soles4Souls, we can leverage our strong brands with our fans to improve the lives of others in a very real, tangible way."

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